Joshua Allerton

Content & Copy Writer

No-nonsense writer who challenges the status quo to bring the truth to consumers. Self starter with a wide range of interests with a thirst for knowledge. Eager about behavioural science and applying it to trends and technology.

For me, great copy = endless life experiences + talking to real people + market research + psychology + time actually spent writing.

Skills

Experience

Co-founder

Alleway's Confectionary

August 2020 - Present

Launched a confectionary market stall and transformed it into the only vegan confectionary store in the country.

  • 2021 Finalist for Birmingham's Independent Retailer Award.
  • Developed marketing strategy with £0 budget and a mix of primary and secondary market research.
  • Designed an automated email system that averages 40% open rates.

Marketing Manager

Narce Media

March 2020 - June 2020

  • Developed their marketing strategy in line with company's visions and objectives.
  • Research and proposed new methods to connect with partners throughout COVID-19.
  • Produced graphics, animations, and copy for social media platforms.

Digital Marketing Intern

DB Sports

November 2019 - Feb 2020

  • Led marketing research project into football player's and coach's barriers to the industry.
  • Captured and analysed 134 respondents into readable and actionable data using Microsoft Excel.
  • From the data, devised a marketing campaign (Campaign Confidence) echoing their tone of voice and channels.

Marketing Officer

The Arts of Change

February 2019 - June 2019

  • Developed a social media marketing campaign to increase service inquiries by 120% over a 28 day period.
  • Led a social media audit and discovered motivational and CEO-focused content was performing best.

Digital Marketing & Employability Tutor

BSmart Training

February 2018 - September 2018

  • Tutored 16-29-year olds in the Black Country through the NCFE Level 2 Award in Digital Promotions for Business
  • 70% of learners secured a job interview, went into employment, or progressed to another course.

Education

BA (Hons) Digital Marketing

Birmingham City University

2019 - 2022

HNC Theology

Newman University

2014 - 2016

BTEC (Level 3) Extended Diploma in Business

Stafford College

2012 - 2014

Software