Growing a vegan food brand is hard.
Nearly one in four food brands launched in the UK hold a vegan claim.
The market is getting competitive, but that also means the opportunity is too. Brands don't win based on product alone - they win based on marketing. I've seen some amazing vegan foods go off the market, not because they were bad, but because they couldn't get the word out enough.
I don't want that to happen again. That's why I love marketing. With the right strategy, you can get in front of people's faces - even without paid ads. There's a lot of people in the UK who are looking for plant-based and vegan alternatives, food that will help them switch. With so many questions, they're frantically searching the internet, talking to friends, and even buying recipe books.
If your brand is helping them answer those big questions, you'll always be top of mind. And, when they're ready to give vegan a go, you'll be the first brand they'll look for.
That's how I help vegan brands like yours grow.