Small business owners often get SEO wrong. They've either been misled, had it explained wrong, or just get frustrated at amount of emails they get about it.
Want to know a secret?
SEOs debate about SEO all the time. They're so many opinions and methods that its hard to keep tract.
However, we agree on a lot of things. Like these how wrong this 7 common SEO myths are.
Let's debunk them.
Myth #1: SEO is a one-time task
A lot of misunderstood web agencies sell SEO as a one-time task. Some developers believe installing Yoast on WordPress and adding a few heading tags is SEO done and dusted. Whilst these can be good starting points, they are by far no means the end. If it was that easy, everyone would rank #1 overnight.
But it's not.
SEO requires ongoing effort and maintenance to produce long-lasting results. Search engines are constantly updating their algorithms, and your competitors are always vying for the same top rankings. As I'm writing this, Google started the March 23 Core Update!
Myth #2: Keywords are the only important factor for SEO
I've ranked websites to the #1 without the keyword even on the page. (Lots a semantics were used and I don't recommend this method, but it debunks the myth!).
Keywords are just one factor out of 200 that search engines use to determine rankings. They're super important and they tell the search engine what the page is about. But, just throwing a few keywords on a page doesn't take you page #1 . Here are few other factors that matter:
- Content Quality
- Domain age
- Page speed
- Number of backlinks
Myth #3: SEO is all about getting to the top of Google
This separates the boys from the money-makers. Getting to position #1 is great, but is it actually make you money? You could rank #1 for christmas hampers for older dogs but you only sell lawnmowers. It's pointless.
That's why SEO is all about getting high-quality traffic to your site. The visitors that find you on Google are actually interested in your product and are somewhere in the sales funnel.
There's a blurry line between SEO and CRO when consider conversions, but I believe they fall under the same bracket. Imagine working your backside off to get to position #1 but then no-one converts. This may mean bringing in copywriters, UX designers, and CRO experts to help, but it's part of managing a website.
Myth #4: SEO is only for large corporations
I get it. You look at the search results page and it's filled with Amazon, Etsy and other big names. It feels like you can't compete or need a lot of money to do so.
But, that isn't the case.
You don't need the budget of the big dogs to compete with them. You just need to choose the right keywords. For a wood filler manufacturer, I've ranked them alongside the likes of Screwfix, Amazon, and Wickes! Even small mom-and-pops shops have succeeded in their local community and continue to thrive.
There's only two companies that SEO isn't for:
- Those that are super niche and hardly anyone searching for their products or services
- Those who work in an industry that's brand new (and don't have popularity yet)
If neither apply, SEO is for you.
Myth #5: Link building is dead
Every full moon, some one digs out of the grave and declares the end of link building.
Links are like "word of mouth" recommendations in the SEO world. If your super-hench friend recommends a personal trainer, you're going to trust the personal trainer is good. At the same time, if a friend who has never been to the gym and talks about KFC all the time recommends a personal trainer, you may not be so confident.
It's the same with links. Search engines trust references between sites that make sense. If a coffee blog recommends a coffee roaster, it's believable. But a childcare centre recommending laser eye surgery? Yeah, not so much.
Link building isn't dead. We're just more suspicious.
Myth #6: SEO results are instant
You don't just change a heading tag and tomorrow you're on page #1. SEO takes time - especially with those 200 factors we discussed earlier. Each search term is nuanced and requires constant evaluation and changes to keep competing.
This doesn't mean you have to wait years and years to see a shred of success. A good SEO consultant can identify quick wins whilst building out a long-term strategy. In as little as 3 months, you can start to see progress.
Myth #7: SEO is expensive
Expensive is different than out of budget. Expensive suggests that it's priced too highly compared to the return. But this is not true for SEO.
Compared to PPC, SEO gets better return on investment over a longer period of time. You pay a monthly retainer vs per click. Whilst your retainer may stay the same, as you get more leads, the cost per lead decreases.
Whilst you can optimise PPC to reduce CPC, the stark difference between cost per lead makes SEO even less "expensive".
SEO freelancers will offer different packages to different clients. This is based on what's needed to succeed. A more competitive industry may need more resources than a local speciality shop.
If you need quicker results or SEO is out of budget, PPC or Paid Social may be the best short-term solution.
Break the myths with an SEO Specialist
SEO can be overwhelming, but it's crucial for small businesses to compete in the digital space. By debunking these common myths, hopefully, we've given you a clearer picture of what SEO is and how it works.
But that doesn't mean you have to do SEO alone. With my consultancy packages, I'm always on hand to advise next steps and show you exactly how to do it. Get in touch to see how we can send your rankings through the roof.